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Mattel partners with motocross star James Stewart

, radio-controlled toys, and video games. James Stewart also maintains marketing partnerships with Kawasaki, Fox ...

The Publicist

is "video games, undocumented nanny, and strawberry-protein smoothies." Doesn't have the same ring ...

Corporate Case Study: PR coordination helps WWE grab hold of the public

. It sells merchandise such as apparel, toys, video games, and music CDs. It also claims to be the ...

Product PR: WrestleMania tie-in helps punch up WWE toy-line drive

campaign to unveil a new line of toys, as well as WWE video games that it publishes and markets in a joint ...

MEDIA: Outdoor Living - Media Roundup. Outdoor coverage booms with expanding audience

opportunities for coverage alongside video games and DVDs in newer men's publications, like Maxim, Stuff, Gear ...

ANALYSIS: Client Profile - WWF wrestles with its popularity and image. The World Wrestling Federation has grown from humble beginnings to become a wildly popular, dollars 250 million media empire. But how can a corporate PR team appeal to stakeholders whi

companies for consumers dollars. We have to look at video games, movies, stuff happening on the Internet ...

 

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