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Think BR: The value of biometrics

levels of sharing as an easily-measured example of behaviour - movie trailers or ads for video games ...

Is gamification the next big thing in marketing?

for fans of TV shows, bands, actors, sports teams, video games (and pretty much anything else) to show ...

Think BR: The changing face of media consumption

historically popular gifts such as CDs, DVDs and video games may well be less prevalent under the tree this ...

Google and Microsoft back campaign to improve IT education

video games and visual effects. Steve Beswick, director of education for Microsoft UK, said ...

Brands missing out on 33 million-strong gaming market

Nearly 33 million people in the UK are now playing video games, but media spend in the sector only ...

Video games publisher Activision completes comms shake-up

Global video games publisher Activision has completed a shake-up of its comms team with the

Future to bring US tech blog Gizmodo to UK

lifestyle site Jezebel, software blog Lifehacker, and video games blog Kotaku. ...

Marketing to children - Kids Brand Index 2011

chocolate; toys and games; TV channels; TV shows; video games and websites. Each category was given an ...

Lego UK calls in Cake to help manage PR for its brand extensions

Wars toys and video games, and Harry Potter key chains and board games. It was also revealed last ...

Game appoints Red for consumer PR brief following six-way pitch

Video games retailer The Game Group has hired The Red Consultancy to run its UK consumer PR account.

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