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FunkySexyCool brings more romance to America's youth

18 Jan 2008 | by Aarti Shah

awareness and buzz by growing its network and using viral tactics. Tools : We ve been successful using a ...

Positive thinking

22 Oct 2007 | by Tonya Garcia

with YouTube, MySpace, and Facebook, and viral and if it s a giant marketer that hasn t done it before ...

Lower-cost PSA options, media training tips, more

08 Oct 2007 | by Irene Chang

, naturally viral and can be useful for leveraging extraordinary media attention, says Bob Wheatley, CEO of ...

'Times' promotes online brand

08 Oct 2007 | by Hamilton Nolan

exploring some PR and viral [tactics]. ...

Travelocity touts carbon offsets

24 Sep 2007 | by Tonya Garcia

Hurricane Katrina. The company created a viral animation featuring the campaign s ambassadors, the ...

SPCA's Web-based contest attracts traffic to new site

18 Sep 2007 | by Danielle Lipp

viral effect was great. Results About 3,650 photos were submitted to the contest, which drew more ...

Search engines, the benefits of starting a video blog, more

04 Sep 2007 | by Irene Chang

sending regular, well-optimized press releases. Look for viral opportunities, including news, images, and ...

Bandai ups comms around Power Rangers anniversary

28 Aug 2007 | by Randi Schmelzer

out to Power Rangers fan Web sites, Lynch added, particularly in support of a complementary viral ...

Karmaloop strengthens brand push

15 Aug 2007 | by Randi Schmelzer

Pitch Control PR. Efforts also include celebrity outreach, viral marketing, and traditional media ...

ARGs hit mainstream with 'Cloverfield'

30 Jul 2007 | by Randi Schmeltzer

less than 30 days, these games have become both addictive diversions and a viral marketing campaign of ...

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