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JHG purchases Townsend

24 Jul 2007 | by Randi Schmelzer

traditional media, as well as with blogs, viral efforts, and social networking. But Townsend added she will ...

Nordic Ware celebrates Bundt

06 Jul 2007 | by Tonya Garcia

stores, regional newspapers, and food publications and blogs, which created a viral effect within that ...

American Heart Association launches 'Bad Fats' campaign

24 May 2007 | by Ted McKenna

hope is that the Fats Brothers will prove a good tool for viral marketing, drawing visitors to the site ...

Pitching talk radio, viral marketing tips, and more

22 May 2007 | by Irene Chang

understand the show and how your pitch will fit in is old-fashioned listening, Pagenkopf suggests. Viral ...

'GQ' launches charity fund

01 Mar 2007 | by Irene Chang

promotional photo shoot. A viral marketing push will allow readers to receive the Ideas of the Week ...

Operation Gratitude packs in PR backing

25 Feb 2007 | by Tanya Lewis

] me into a nonprofit. Names [of soldiers], donated items, and money kept coming in. It was viral ...

Shell mobile marketing effort drives home its fuel message

15 Feb 2007 | by Hamilton Nolan

virtual Harvick and then upload the videos to YouTube for an extra viral component. The effort will hit ...

Campus fashion shows bring Red Cross apparel line to life

21 Nov 2006 | by Ted McKenna

ambassadors" who will run a viral marketing push employing campus blogs, Evites, listservs, and Facebook pages ...

Jumpstart sets new record in effort to promote literacy

13 Sep 2006 | by Ted McKenna

foster viral marketing that drew people to the Web site. Results Jumpstart succeeded in setting ...

Kleinfeld move makes impact

19 Jul 2006 | by Jen Adams

press was viral. Months before the store opened, articles appeared in five daily newspapers and 12 ...

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