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DM Method: Steps to... De-junking direct mail

typography. We also produced a funny 60-second viral, which was emailed to customers in advance of the ...

Creative Masterclass on: Mobile marketing

. So you need to avoid bill shock by explaining any likely costs. Think viral and user-generated ...

Creative Masterclass: Achieving standout

not enough budget for a full-scale viral campaign, digital activity can still be a success. What s ...

News Focus: Research - Viral appeals to high fliers

Viral marketing is attracting an increasingly upmarket audience, research on entertainment site...other university, but workers in financial services are the top viral site users based on industry ...

Creative masterclass on: Generating buzz

Social networks, viral marketing, seeding, Second Life, Wikis, BzzAgent, Flickr, Bebo, MySpace ...

Web Analytics: Reading between the lines

describes such technologies as "the evolution of email marketing" on account of their viral properties and ...

Creative Masterclass on... De-junking direct mail

the Hulk and X-Men, and brush-script typography. We also produced a humorous 60-second viral film ...

Viral Marketing - Retail firms 'go viral' tocapitalise on Christmas

Retail outlets are increasingly harnessing the power of email viral campaigns in a bid to drive...CheetahMail, recognises the power of a good viral campaign. It s a great technique if you can get it right ...

Get connected

the viral video chart is work, but, in truth, this provides great afternoon entertainment. ...

How to ... communicate through live events

, supported by a radio promotion, ambient media and an online viral follow-through. Note: people no longer ...

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