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Campaigns: Carlsberg calls for a fresh approach

parallel viral campaign that sprang from the commercials. Ultimately, the success of a campaign is ...

Healthcare: Red Door to handle global hepatitis drive

Red Door has been asked to raise awareness of chronic viral hepatitis B and C through a global ...

From prweek.com/uk: From our bloggers

viral ... for all the wrong reasons ... ...

Specialist Essays: Alix Robson, APR Communications - Lateral thinking required

' virtual keyboard. This led to lots of viral social media exposure and media hype. - Specialist ...

Lateral thinking required

carols on the 'Cup Size' virtual keyboard. This led to lots of viral social media exposure and media hype ...

Technology: Octopus to boost HotUKDeals profile

viral stories. We're going to help tell its story, grow its users and make sure it doesn't get left ...

PR Census: How PR roles are changing

,' says Kevin Taylor, founder of Robertson Taylor PR. 'Comments and criticisms go viral in a matter of ...

PRWeek columnist Anthony Hilton says web content 'forgotten'

during a pub argument and says even viral content is forgotten within a few days. He adds: 'A million ...

Anthony Hilton: Is social media tracking worth it?

how little of it sticks. Even the few things that go viral are largely forgotten within a few days ...

World Hepatitis Alliance seeks agency support for World Hepatitis Days

raise the profile of chronic viral hepatitis' across the WHO's member countries. The brief document asks ...

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