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McAfee hands global business to Tribal DDB

campaigns that will include print, out-of-home, interactive and viral elements. The agency is also ...

Citibank and AirAsia turn to Facebook to test credit card

AirAsia flights. The Citibank AirAsia Card is currently being promoted through viral invites, though the ...

Axe adapts raunchy ads for launch in Indonesia

used viral videos featuring a boy snowboarding down a mountain with girls pursuing him. ...

Tourism board launches interactive website

the HKTB site. It has also launched a viral Facebook application, titled Hong Kong fun challenge ...

BMW to build on success of Shorties competition

, sister agency of Malaysian digital hot shop Arachnid, featured viral YouTube content, social media tools ...

GMP’s lift ghost ad whips up media frenzy

for leads on their paranormal discovery. The Raffles Place Ghost video soon gained viral appeal as ...

Volkswagen aims online

BEIJING - FAW-Volkswagen is launching an online viral campaign to exploit its sponsorship of the...China campaign. Created by Tribal DDB Shanghai, the viral is designed to give Torch Relay bloggers a ...

Sri Lanka Telecom debuts broadband activity

, which will later be viewed and voted on by site users. Viral emails and online media will be used to ...

New VW Olympics campaign targets bloggers

SHANGHAI - FAW-Volkswagen is targeting China’s 100m-strong blog community with an online viral...Created by Tribal DDB Shanghai, the Honk for China viral is designed to give bloggers who write ...

Advertisers admit to new media scepticism

’ approach to marketing have made them slow to embrace social media and viral marketing.

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