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Vodafone leads way on branded content

Communications comes in. It will create a viral spread of information about the gigs, without resorting to ...

CAMPAIGNS: Youths led to salivate over new handset - Consumer PR

'Droolers'. A number of amusing viral MPEGs were created to reinforce the Drool concept and bring in the ...

E-PUBLIC RELATIONS: Wired up Kids - Children are the new techno-savvy generation. So how do brands connect with them?

nostalgia-loving parents, but four to 12-year-olds were also targeted. Using viral marketing, CPN ...

 

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