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Pernod Ricard launches Hispanic job education initiative

nonprofit hub opening in Texas, in addition to more Web site components, such as viral videos and mobile ...

McDonald's touts snacks

viral activity, and a grassroots event. On the site, visitors can send customized e-mails and voice ...

Mascot Roommate builds viral buzz for Coffee Bean

craft its first viral effort. The resulting "Mascot Roommate" project targeted "the forward-thinking ...

CAMPAIGNS: FreshDirect public outreach registers a hit in NYC market

and community relations. The hope was that the resulting word-of-mouth viral marketing would bring ...

Mike's Hard Lemonade adds Lime for grassroots and media efforts

Lime was hired for its expertise in beverage PR and viral marketing, not in response to any ...

CAMPAIGNS: Event PR - B&J’s gives out the big scoop

. Tactics Last year s unintentional, viral Internet publicity showed B s the potential of promoting ...

 

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