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Adidas enlists H&K to expand market position

04 Feb 2008 | by Aarti Shah

Facebook and MySpace, the company plans to use more viral tactics. [Adidas has] elevated digital within ...

JHG purchases Townsend

24 Jul 2007 | by Randi Schmelzer

traditional media, as well as with blogs, viral efforts, and social networking. But Townsend added she will ...

IOC picks United for youth-centered campaign

08 May 2007 | by Ted McKenna

experiential components, TV, online and viral promotion. Benjamin Seeley, IOC marketing communications manager ...

Integrated playing field means firms must draft creative talent

22 Mar 2007 | by Keith O'Brien

viral campaigns, they re often seeding the sites created not in-house, but by other marketing ...

Shell mobile marketing effort drives home its fuel message

15 Feb 2007 | by Hamilton Nolan

virtual Harvick and then upload the videos to YouTube for an extra viral component. The effort will hit ...

Personalities drive extreme sports action

05 Feb 2007 | by David Ward

example, action sports also have a lot of user-generated viral content competing for an audience. There ...

Viral effort aims to dub day after Super Bowl a holiday

13 Feb 2006 | by Hamilton Nolan

a viral effort. Street teams hit NFL games in Indianapolis, Chicago, and Detroit to distribute ...

Fan Outreach: Rally by White Sox earns Podsednik final All-Star spot

29 Aug 2005 | by John N. Frank

totals as the deadline for voting approached. "It just became this grassroots, viral campaign," recalls ...

Include sports in your strategy if you want to get ahead in the marketing game

07 Oct 2002 | by PETER LAND, GM of sports and entertainment at Edelman

media. They have varied interests, so consider a web strategy or employing other "viral" concepts with ...

Super Bowl Fantasy: Marveling at Super Bowl commercials has become as much a part of the annual sports event as what transpires on the football field. But are those spots worth all the millions of dollars? PRWeek challenges six agencies to prove that PR c

24 Jan 2000 | by CLAIRE ATKINSON

viral and guerrilla marketing, she says. Cynicism about TV advertising by the young companies ...

 

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