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Social video explodes as brands 'become friends' with consumers

'Viral Spiral' infographic created by social video specialist Unruly....levels. Views rose to 236,451,183. Sarah Wood, Unruly COO and co-founder, said: "'The Viral Spiral ...

Behind the ASOS marketing machine

. Multiple platforms The content is effectively platform neutral. It is developed for viral videos and ...

Asos extends focus to men in global ad drive

The global drive, by recently appointed agency Bartle Bogle Hegarty, features viral, digital and ...

Private View: Dave Dye and Ben Mooge

May, this T-Mobile viral had 19,370,606 views on YouTube. That's all very well, but is it any good ...

Westfield kicks off customer relationship marketing pitch

. Other agencies on Westfield's marketing roster include The Viral Factory, which handles viral activity ...

Westfield account up for grabs as CHI exits

. In September last year, CHI, in partnership with Made by Many and The Viral Factory, was also ...

Helen Edwards on Branding: Snakes and Ladders

Mekanism to 'create a non-traditional viral campaign to build awareness and overall love for the brand ...

DKNY Jeans, Iris launch global digital campaign 'Room 303

The integrated campaign titled Room 303 - Unlock the secrets , involves a series of viral ...

Adidas viral celebrates top-scoring boot despite Nike claim

Adidas has launched a 60-second viral which celebrates the success of the F50 Adizero as the

What Next in Digital?

media, they say: 'Put it on YouTube and it can go viral.' You want to scream." The challenge for ...

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