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Government readies £120m media buying review in marketing shake-up

22 May 2012 | by Maisie McCabe

The Government is preparing to review its media buying business, currently handled by WPP's M4C and.... Martin Sorrell's WPP Group created the bespoke M4C in February 2010 to handle what was then 250m of ...

Do agencies require a creative code?

17 May 2012

last week, the spot produced by WPP's Y R in Buenos Aires for the Argentine government and featuring an ...

Resident Evil 6 to sponsor 'The Walking Dead'

14 May 2012 | by Maisie McCabe

negotiated by WPP media agency Mindshare, and will also include Resident Evil branding on the catch-up ...

'Embarrassed' WPP supports war veterans after creating Falklands ad

10 May 2012 | by Anne Cassidy

WPP's Y&R network will make a contribution to war veterans' charities in an attempt to compensate...Sources at WPP also suggested that those responsible face losing their jobs pending the results of ...

Argentina and UK in showdown over WPP's Olympic ad

08 May 2012 | by Daniel Farey-Jones

The Government of Argentina has ignored WPP's request to stop broadcasting a controversial TV ad...soil." The ad drew protests from the British government and has proved an embarrassment for WPP ...

Sorrell 'appalled' by Y&R's Argentine Olympic ad and promises investigation

04 May 2012 | by Daniel Farey-Jones

WPP chief executive said: "We will be making a full investigation and will decide on what action to ...

Sorrell bids to diversify WPP with tech launch

24 Apr 2012 | by Daniel Farey-Jones

Sir Martin Sorrell has said WPP's launch of a technology platform in partnership with Indian IT...around the world. Sorrell visited WPP's latest partner's Canary Wharf offices yesterday to cut the ...

SEAT looks to make 'virtue' of Spanish origins with new strategy

17 Apr 2012 | by Alex Brownsell

The Volkswagen-owned marque has hired WPP agencies Grey London and Possible Worldwide to its ...

WKD takes blokes to the gym

03 Apr 2012 | by Maisie McCabe

buying is handled by WPP's MediaCom. Follow Maisie McCabe on Twitter @MaisieMcCabe ...

Brake 'got the msg?' by Blue Hive

02 Apr 2012

. The creative work was produced on a pro-bono basis by the WPP agency Blue Hive, supported by the ...

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