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What's New - Departure Wunderman

by parent company WPP. Chief executive of HTW, John Butler, has left due to the decision and Trish

The Search Works shakes up top roles

that are driving its growth, said Brigden. The news came on the same day that WPP revealed it had ...

Institute of Direct Marketing honours top marketers

, marketing director, acquisition and retention, RBS Insurance; Sir Martin Sorrell, chief executive of WPP ...

A bill for £38m? Mustn't grumble ...

would have been an obvious target for the mega predators like WPP, Omnicom and Publicis. They have ...

Are DM agencies being edged out?

as WPP and Omnicom, because such a high proportion of the marketing budget passes through their ...

There cometh a new breed of buy out

agencies - often bringing together very unlikely partners. The likes of Omnicom and WPP have not lost ...

News Focus: What's new - Acquistion & merger - WPP

Communications group WPP has acquired response communications shop Tarantula and will merge it with

DMA Forum: DMA view on ... Awards get Sorrell boost

Few people would dispute that WPP chief executive Sir Martin Sorrell is one of the most influential...out by the fact that WPP is placing greater emphasis on measurable, targeted disciplines. "Networks ...

EDITORIAL: Shape of things to come

Sorrell, chief executive officer of WPP, the conglomerate that owns DM agency OgilvyOne, reckons this

QUICK CASE STUDY: All things to all people - From the sports car driver to the white van man, Mazda's new communications programme has it covered

sister WPP agencies OgilvyOne.London and ROCQM. The phrase a competitive market has become a cliche ...

 

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