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Trading places: this week's people moves

who moves to the newly created position of president of WPP's GroupM . ( Media Week ) MPG ...

Brands navigate the Euro maze

pork products, is booming as consumers switch to cheaper protein. If WPP chief executive Martin ...

Vodafone's Danielle Crook embraces 'unsafe' decisions in the name of creativity

RKCR/Y R. 'To go to a WPP agency was a supply-chain decision but we shortlisted the agencies on a ...

Mindshare scoops £4m Anglian media task

swiftly to replace the Everest windows and home improvement account, which it lost to fellow WPP agency ...

From DM Bulletin to Data and Direct Bulletin

the right data is key. On the demand side, WPP, for one, has created a proprietary global audience ...

School Reports 2011: MEC UK

ownership WPP Key personnel Tom George chairman Steve Hatch chief executive ...

MediaCom retains Bose account after review

. Direct MediaCom, the WPP agency s direct media arm, lured the account away from the previous incumbent of ...

Alan Mitchell: Reinventing marketing - Stalking customers vs building trust

The launch of WPP's Xaxis database casts further doubt on behavioural advertising in relation to...all WPP's campaigns for clients (probably about a third of the global market). This database is ...

Helen Edwards on Branding: Global theory, local practice

worldwide. Global agency WPP has created a Ford Focus campaign comprising one set of TV and print ads ...

Marketing, PR and digital: brands bring it all together

where ideas come from and explain creativity, but for Daisley, this is best summed up by WPP's Jeremy ...

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