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Mattia well-suited to tackle Coke's challenges

29 May 2006 | by Michael Bush

, EVP of PR/public affairs at WPP Group, has known Mattia for 13 years and has worked with him on ...

WPP's Consume to give clients more cross-selling marketing options

29 Jul 2002 | by PAUL CORDASCO

NEW YORK: WPP has formed a new food and beverage group, cross-selling marketing services from a..., which will be called Consume. The other WPP agencies will include The Food Group (food marketing ...

McDonald’s hires new Turkish voice

22 May 2000 | by GURUL OGOD

acquired by the WPP Group three months later. ...

 

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