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WPP buys into digital data agency Predictys SAS

) with gross assets of 3.09m ( 2.47m). The investment is part of WPP's strategy to strengthen its ...

Sorrell says Adam & Eve acquisition 'shows DDB needed some help'

WPP....interpersonal dynamics going on there, which we didn t know how serious they were at the time." WPP's leader ...

MediaCom partners with InMobi to develop mobile campaigns

The financial value of the partnership remains unknown, but the WPP agency will be using InMobi ...

Trading places: this week's people moves

Fold7 as its head of planning. ( Campaign ) WPP has appointed Deborah Kerr to oversee Team ...

Media Bitch's Diary 24 May

Jed Glanvill, chief executive and leader at WPP agency Mindshare , who, this girl has found, has a ...

WPP appoints Deborah Kerr to head Team News

WPP has appointed Deborah Kerr to oversee Team News, its new agency unit that launched to service..., which brings together resource from the WPP agencies Grey, M/SIX, OgilvyOne and Ogilvy Change. She ...

Adam & Eve's five-year road to a £60m fortune

holding company is rather less turbulent than their exit from WPP. When Murphy, Priest, Golding and Naked ...

Zurich calls £100m global ad review

business after pitching against Ogilvy Mather. However, another WPP agency, Mindshare, has since ...

My Media World: Freddie Ossberg

. Having seen him speak at a few events, I would be intrigued to learn more about how he built WPP and how ...

Government readies £120m media buying review in marketing shake-up

The Government is preparing to review its media buying business, currently handled by WPP's M4C and.... Martin Sorrell's WPP Group created the bespoke M4C in February 2010 to handle what was then 250m of ...

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