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Tesco mimics Waitrose with Everyday Value range push

30 Apr 2012 | by Matthew Chapman

mimic the launch campaign for Waitrose's Essentials....'s blue-and-white-striped Value range. Waitrose launched a similar strategy in June 2009 for its own-brand Essential ...

Waitrose 'Heston's Earl Grey and mandarin hot cross buns' by BBH

20 Mar 2012

The Waitrose Easter campaign features a very young Heston Blumenthal and promotes his special brand

Ingratiate Don't integrate

07 Dec 2011 | by Carl Ratcliff, Elvis

telling". Think Waitrose's "stirring up the nation's passion to cook". Get "why-behaviours" to travel ...

Adwatch (Dec 7) - Top 20 recall: John Lewis

07 Dec 2011 | by Mark Hurst, Creative Director, MWO

=) Waitrose Bartle Bogle Hegarty/ Manning Gottlieb OMD 34 11= (10) Morrisons DLKW ...

Adwatch (Nov 30) - Top 20 recall: Aldi

01 Dec 2011 | by David Golding, Founding partner, Adam & Eve

family for a fiver' or 'Essential Waitrose', but it is, nonetheless, very clever. More price-conscious ...

Waitrose 'school of magic' by BBH

08 Nov 2011

magic" in the Christmas campaign for Waitrose.

Adwatch (Oct 26) - Top 20 recall: Sainsbury's moves past Oliver

26 Oct 2011 | by Nick Darken, Executive creative director, Albion

. Essential Waitrose suggests that some items are mere commodities to be chucked in a plain bag, so one can ...

Awards set to be biggest media event of the year

13 Oct 2011 | by Mark Banham

Citroen Media idea - long-term large Manning Gottlieb OMD for Waitrose Maxus for ...

Media Week Awards full shortlist revealed

31 Aug 2011 | by Jeremy King

Media idea - long-term large Manning Gottlieb OMD for Waitrose Maxus for BT MediaCom for ...

MG OMD wins Grand Prix for Waitrose at Thinkbox Awards

01 Jul 2011 | by Maisie McCabe

The judges said the Waitrose campaign was rewarded for its cleverly integrated campaign that was ...

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