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Store brands gain ground on national brands

15 May 2012 | by Heather McCarthy

brands. With supermarkets such as Waitrose offering their own label products at cheaper prices but ...

Industry view: Does M&S's new value food range hit the spot?

14 May 2012 | by Matthew Chapman

first, and they will earn the most amount of incremental share. Waitrose entered this space two ...

Ocado's Jason Gissing on Bullingdon Club, Jeff Bezos and being 'shot at'

11 May 2012 | by Matt Chapman

over-reliance on products provided by Waitrose, its long-standing partner. Ocado has a 650-strong own-label ...

Waitrose matches Tesco prices as Morrisons' growth slows

03 May 2012 | by Daniel Farey-Jones

Waitrose has pledged to match Tesco's prices on all branded grocery products excluding promotions...according to how prices move. Waitrose has opened 50 stores since September 2010, taking its total number ...

Waitrose congratulates Reading on promotion to Premier League

30 Apr 2012 | by Matthew Chapman

Waitrose drew attention to its sponsorship of Reading FC with a press campaign this weekend hailing..., we're proud to sponsor you", following the team's final game of the season. Waitrose signed a new ...

Tesco mimics Waitrose with Everyday Value range push

30 Apr 2012 | by Matthew Chapman

mimic the launch campaign for Waitrose's Essentials....'s blue-and-white-striped Value range. Waitrose launched a similar strategy in June 2009 for its own-brand Essential ...

The Marketing Society Marketer of the Year 2012

24 Apr 2012 | by Nicola Clark

director, Morrisons The former Asda and Waitrose marketer has had a dramatic impact on the Morrisons ...

Olympics and Diamond Jubilee fuel UK's rise as design nation

20 Apr 2012 | by Anna Richardson Taylor

in the recession, still holds sway. Waitrose recently added a 'great British summer' food range ...

How the Tesco brand lost its value

19 Apr 2012

Spencer woke from its slumbers after years of silence. And Waitrose, that quaint brand for gentlefolk in ...

Can a brand gain from adopting a rival's disused marketing idea? The Marketing Society Forum

18 Apr 2012

owner demand to be shared. Waitrose shoppers do not care that 'Dine in for 10' was an M S concept ...

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