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CREATIVE STRATEGY: Nicolas could turn their vintage ads into something delicious

infect the main brands, hence Ocado. But the story had a happy ending and Waitrose wagons are now as ...

Sainsbury's targets mothers with Little Ones revamp

courting mothers with projects including the Asda Mumdex research panel and a partnership between Waitrose ...

Tesco must find a new role for Clubcard

higher-end retailers like Waitrose - are gaining ground. Another challenge is culture and mindset. Tesco ...

Editor's comment: Clubcard: reinvent or face extinction

company Criteo underscores Clubcard's naysayers, revealing that Waitrose is to use Criteo's technology to ...

It's not just Waitrose getting clever with data

This week's big data news was about Waitrose launching their loyalty card, but re-wind a week to an...that in the shops as quickly as possible." So while Waitrose will get to see who is buying what ...

Waitrose unveils first loyalty card in strategic shift

Waitrose is making its first foray into loyalty cards as part of a strategy to reward customers and...wanted to be rewarded. This week, it will send out the card to myWaitrose members and Waitrose ...

Editor's Comment: Waitrose seeks return on loyalty

more return on your investment.' Now another grocer has just taken the plunge. Waitrose customers ...

Print DM seeks a digital future

of QR codes has increased, with the likes of Nike, Debenhams and Waitrose integrating the technology ...

LoveFilm extends Ocado food and film deal to 2012

LoveFilm has extended its direct marketing contract with the online supermarket and Waitrose

John Lewis drops Greenbee brand and focuses on insurance

stores and Waitrose stores." The brand is being introduced in-store in John Lewis from today and in ...

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