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Store brands gain ground on national brands

brands. With supermarkets such as Waitrose offering their own label products at cheaper prices but ...

The changing values and behaviours of UK shoppers

shoppers engaging with a brand on social media are twice as likely to shop there, with Waitrose found to ...

Think BR: Every little can help Tesco

as it is not relevant to every shopper. Waitrose, on the other hand, gives its customers the ...

CREATIVE STRATEGY: Nicolas could turn their vintage ads into something delicious

infect the main brands, hence Ocado. But the story had a happy ending and Waitrose wagons are now as ...

Think BR: Food to go - the death of the sandwich?

health conscious consumer, going back to its roots with a twist. Waitrose s breadless lettuce wrap ...

Think BR: Supermarket shoppers get emotional this Christmas

, Waitrose, Sainsbury s, Morrisons and Co-Op. Through the research, we ve discovered that Sainsbury s and ...

It's not just Waitrose getting clever with data

This week's big data news was about Waitrose launching their loyalty card, but re-wind a week to an...that in the shops as quickly as possible." So while Waitrose will get to see who is buying what ...

Trading places: this week's people moves

creative director on Waitrose , to head creative on the 25m account. Hoggins previously worked at MCBD ...

Trading places: this week's people moves

earlier this year, and serviced its Waitrose client alongside Jeremy Carr and Ken Hoggins , who will ...

Mark Lund to leave COI tomorrow

Briginshaw Duffy client Waitrose , in return for giving the parent company of MCBD, now part of Dare, a ...

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