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VSS report lauds PR

09 Aug 2007 | by Hamilton Nolan

, VSS says that the Web will surpass newspapers as the largest ad medium by 2011. Internet ad spending ...

'HGM' has critics questioning BET's vision

18 Jul 2007 | by Randi Schmelzer

And that may not be too far from its creator s intent. Based on a Web site and DVD by ...

Tea Council changes tactics to target youth

16 Jul 2007 | by Randi Schmelzer

Calm-A-Sutra of Tea Web site and an e-mail promotion that reached 50,000 high school and college students via ...

Big Daddy rally boosts image

18 Jun 2007 | by Irene Chang

available to the media. The team also created a Web site as a vehicle for all campaign communication. And ...

A call to arms

04 Jun 2007 | by Ted McKenna

judging from the many other America s Army clips posted on the video-sharing Web site, many people are ...

Time to merge online, offline efforts

21 May 2007 | by Michael Ferranti and Chris Rosica

purchaser is primed to visit BMW s Web site to drill down for information and be prompted to share e-mail ...

GM and VW heed outcry, pull suicide-themed ads

22 Feb 2007 | by Randi Schmelzer

spot does, as well, said Carney. The commercial has been revised for use on-air and the automaker s Web ...

Outcry spurs Snickers to pull Super Bowl ad

08 Feb 2007 | by Randi Schmelzer

Alliance Against Defamation criticized Snickers' "Mechanic" Super Bowl spot, the company pulled its Web

Companies must rethink Super Bowl ad strategies

08 Feb 2007

Wide Web, the public clamored for such an event where new content was debuted in such a dramatic ...

What goes online

07 Feb 2007 | by Keith O'Brien

do so much, when he s disowned and only available online. What Goes Online is a regular web column ...

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