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Positive thinking

22 Oct 2007 | by Tonya Garcia

photojournalist. Anything that a company does is instantly on the Web. If you don t have the authenticity and ...

Right Media builds identity with simplified messaging

16 Oct 2007 | by Aarti Shah

company also redesigned its Web site and told its story with animated characters (pictured) and ...

Effort touts technology of Pudding

10 Oct 2007 | by Aarti Shah

privacy policy on its Web site. [Pudding was] very open to the fact that this was controversial, and ...

Effort seeks to implement social Web 'bill of rights'

20 Sep 2007 | by Aarti Shah

The Bill of Rights for Users of the Social Web - whose authors include former Microsoft blogger ...

Numbers add up to papers' grim future

04 Sep 2007 | by Hamilton Nolan

showing up in the industry s revenue. The reason, Fitch says, is the increasing rate of broadband Web use ...

Playtex introduces 'Girl Talk'

30 Aug 2007 | by Marc Longpre

Girl Talk kicks off today with the launch of a new Web site PlaytexFits.com, as well as ...

PR ideal for Web 2.0

28 Aug 2007 | by Brad McCormick

thing was obvious that night: Web 2.0 has gone mainstream....that the rise of Web 2.0 marks a new era of public discourse in which the conversation is king. And ...

Agency innovators challenge status quo

27 Aug 2007 | by Michael Bush, Tonya Garcia, Randi Schmelzer, and Aarti Shah

Web engineers. PR people need to think more on a marketing or business level, she says. We ...

Interview: Jeralyn Gerba

27 Aug 2007

. PRWeek: Do you have a lot of online competition? Gerber: There are a lot of Web sites who try to ...

To be innovative, efforts must extend across entire business

22 Aug 2007 | by Erica Iacono

months ago, we posted an entry on the Editor s Blog on PRWeek s Web site, asking for nominations ...

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