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Tangled in the net while shopping

indifferent and the incompetent of direct marketing on the web. Take one recent experience. Having ...

Creative Masterclass on... Automotive direct mail

. Customers see TV ads, surf the web, drive in their friends cars and listen to Jeremy Clarkson. So it is ...

Editorial: Testing new ground

discussed and they can be resented for trying to intrude into an area of the web that people view as a ...

What is...? A spam trap

by web spiders - automated search mechanisms.

DM Method: Sponsor's statement: Integrating email into the mix is noeasy matter

and web analytics, a full online behavioural pattern can be built to maximise campaign effectiveness ...

Technique - Getting the most out of mapping human behaviour

moving much of your direct marketing online, but targeting people based on what they do online. The web ...

Diary of a doormat - Ben Allan

beat him. The phone number is clear and so is the web address, although it is generic, so my hit won t ...

Mass Mailing: Competitive edge

targeting and greater usage of email marketing and communications via the web - online statements, online ...

Home Shopping: Sofa shopping

purchase. The catalogue gives the consumer more choice to browse if and when they choose, and the web the ...

Which list?

between 24 and 40 years old, married, has other children, and has home access to the web. Howse Jackson ...

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