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McDonald's adding variety of voices on staff comms site

OAKBROOK, IL: Station M, McDonald's internal Web site for its North American restaurant workers

CDC prepares comms as salmonella investigation continues

used for Web updates. A microsite was added to the CDC Web site on January 8 with information ...

Dr Pepper faces legal battle for Guns N' Roses campaign

the album was released on November 23, the Web site crashed, preventing some visitors from obtaining ...

Pepsi Bottling mixes first CSR report in messaging

creating less waste. In conjunction, the company launched a Web site, pbgACT.com, as one of its first steps ...

Atkins hires Kohnstamm

s help, regain the notoriety and respect we once had, with repackaging, a new spokesperson, a Web ...

'Green' foods make mark in mainstream

many people, especially parents, looking to the Web for health information, make sure to broaden media ...

Pernod Ricard launches Hispanic job education initiative

nonprofit hub opening in Texas, in addition to more Web site components, such as viral videos and mobile ...

Smirnoff launches hip-hop music campaign

three songs, their corresponding music videos, and the behind-the-scenes production footage on its Web ...

Butterball holiday push eyes young consumers

goal. The company and agency, working on the Web site in conjunction with marketing communications ...

PR pros tout 'Tappening' initiative

Web site states its water comes from the local water supply, and is filtered through reverse osmosis ...

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