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Sears, Hearst launch promotional campaign

, signs and displays, e-mail messages, video clips, blogs, and other Web sites. Hearst will create a Web ...

TIA wages aggressive initiative on toy safety

-plus member companies, has hired Fleishman-Hillard to help set up its new consumer Web site ...

Serta launches Counting Sheep for the Cure essay contest

magazines, key industry and furniture trade publications, health Web sites, and blogs. In addition, the ...

Positive thinking

photojournalist. Anything that a company does is instantly on the Web. If you don t have the authenticity and ...

NRF sees reward of ongoing dialogue

, as well as the use of online tools, including a revamped Web site, www.nrf.com , with a special NRF ...

Spokespeople key to Olympic plan

(because of NBC s partnership). Be different. The other networks, Web sites, and social networks will have ...

Hilfiger contest targets future leaders of style

. com, users can share ideas and showcase their collections. The Web site will also offer opportunities ...

'Seventeen' engages readers in Web-based intern contest

emphasis on innovative Web marketing programs, and the viral component inherent to the webisode is a great ...

Lower-cost PSA options, media training tips, more

notes. To send an e-mail, simply send a message containing a link to the nonprofit s Web site to ...

Added tools give Pronto boost

Pronto president John Foley. It s kind of like a Consumer Reports, but a [Web] 2.0 version. Foley ...

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