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Think BR: 4G can unlock the creative potential of mobile

Luke Harris, HTML5 developer, 4th Screen Advertising....represents. Apple. It s over to you. Luke Harris, HTML5 developer, 4th Screen Advertising ...

Trading places: this week's people moves

Will Harris has left his role as head of marketing for South East Asia Pacific, following the ...

JWT's Murphy wins Battle of Big Thinking

Coca-Cola, and Will Harris, UK marketing director at Nokia, before going on to be voted the big thinker of ...

Nokia to co-fund music programme on Channel 4

agency MediaCom, along with Nokia s marketing director Will Harris. Nokia has previously funded a show in ...

Peroni marks £5m global rebranding with designer store that sells nothing

, Italy's second largest brewer in May 2003. Will Harris, CEO at The Bank, said: "No one here speaks a ...

Conservatives sign up Immediate Sales for election task

with Vallance Carruthers Coleman Priest, which had been tried out by Will Harris, who quit as the party ...

Tories turn to public for 'Labour isn't working' successor

O2 marketer Will Harris, who joined the Tory Party as marketing director in November and reports to ...

Tories spoof Barker DFS ads in dig at 'credit card' Brown

The new poster ad, created in-house by the Tory Party marketing director Will Harris who reports ...

Howard names PCC's Black to head Tory transformation

comes amid a trio of appointments. He has also hired Will Harris, vice-president of marketing at the ...

Developing a brand performance measure

With no universal approach for measuring brand performance, we show how a consumer-based brand measure was developed for corporate financial services brands. Churchill's (1979) paradigm was adopted. A literature review and 20 depth interviews with experts suggested that brand loyalty, consumer satisfaction...

 

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