COMMENT: Thought Leader - Why public relations is an easy target for job cuts - and what to do about it
28 Jan 2002 | by PAUL RAAB, APR, director of PR for global management consulting firm A.T. Kearney and president of PRSA's Chicago chapter. He previously was an SVP at Golin/Harris International in Chicago
In 2001, PRWeek pages were strewn with articles about layoffs. PR firm firings seemed to get the most attention, but corporate staffs were also reduced. Our profession isn't the only one to suffer in the economic downturn, of course. Other business services providers were also hurt. But...







