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Public Relations: Comment - Local impact can be vital for CSR to win global recognition

Corporate social responsibility (CSR) continues to gain momentum in Asia, but with such cultural diversity across the region, many companies still struggle to deliver a global CSR programme that can deliver local impact. Often, local CSR programmes become ad hoc donations to charities or one-off sponsorships...

Public Relations: Comment - Try the next-in-line celebrities for long term PR partnering

So, you've gone through all the strategy sessions and, like it or not, you realise you need a celebrity to help client A make some waves.

PRWEEK: Sars threat spurs pre-emptive PR response in PRC

SHANGHAI: Fears of a renewed outbreak of Sars this winter have prompted a pre-emptive PR operation by the Chinese authorities.

PRWEEK: Sars threat spurs pre-emptive PR response in PRC

SHANGHAI: Fears of a renewed outbreak of Sars this winter have prompted a pre-emptive PR operation by the Chinese authorities.

FOCUS: 2001 PREVIEWS: Dreaming of reality ... Or realising it's all just a dream?

Tech stocks will go through the roof. There is going to be a real dotcom ad boom in the region. The old economy will die. Scam ads will be seen as a really good thing to do. The media independents will all want to find creative agencies to pair up with. Corporate advertising will suddenly...

FOCUS: 2001 PREVIEWS: Dreaming of reality ... Or realising it's all just a dream?

Tech stocks will go through the roof. There is going to be a real dotcom ad boom in the region. The old economy will die. Scam ads will be seen as a really good thing to do. The media independents will all want to find creative agencies to pair up with. Corporate advertising will suddenly...

FOCUS: 2001 PREVIEWS: Dreaming of reality ... Or realising it's all just a dream?

Tech stocks will go through the roof. There is going to be a real dotcom ad boom in the region. The old economy will die. Scam ads will be seen as a really good thing to do. The media independents will all want to find creative agencies to pair up with. Corporate advertising will suddenly...

FOCUS: 2001 PREVIEWS: Dreaming of reality ... Or realising it's all just a dream?

Tech stocks will go through the roof. There is going to be a real dotcom ad boom in the region. The old economy will die. Scam ads will be seen as a really good thing to do. The media independents will all want to find creative agencies to pair up with. Corporate advertising will suddenly...

FOCUS: YEAR-END REVIEW - BBH strengthens Asia-Pacific operation

I don't think 2000 turned out to be the cake walk that everyone seemed to think it was going to be, but at least it was a return to helping clients create more value in their brands. It is a much more preferable pastime to discussing how long the crisis will last. My observation...

FOCUS: YEAR-END REVIEW - BBH strengthens Asia-Pacific operation

I don't think 2000 turned out to be the cake walk that everyone seemed to think it was going to be, but at least it was a return to helping clients create more value in their brands. It is a much more preferable pastime to discussing how long the crisis will last. My observation...

 

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