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Marketing guru: 'Consider restructuring into Foresight, Activation and Hindsight teams'

toward making your leadership look dynamic and contemporary, writes Will Harris....now the buzz-phrase for insight. Should I rename the division? Will Harris: I have made a ...

Marketing Guru on... why meaningless brand surveys do not matter

The heyday of the meaningless survey is over, writes Will Harris, so it's time for marketers to...meaningless surveys for more than 20 years. Will Harris is a former marketing director for Nokia in the UK ...

Marketing Guru on... getting your brand metrics spot on

of their job, writes Will Harris. Yet choose carefully, and they can bring clarity to both brand and...Destruction works just as well in office politics as geo-politics. Will Harris is a former marketing ...

Power 100: 100 to 50

marketing director, Will Harris, who moved to the same role at Nokia's South East Asia and Pacific division ...

Marketing's Power 100

Marketing's annual list of the 100 most influential people in the industry is the definitive guide to who calls the shots.

JWT's Murphy wins Battle of Big Thinking

Coca-Cola, and Will Harris, UK marketing director at Nokia, before going on to be voted the big thinker of ...

 

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