Trading places: this week's people moves
20 Jan 2012 | by Daniel Farey-Jones
Will Harris has left his role as head of marketing for South East Asia Pacific, following the ...
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Search results for "Will Harris"
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Jobs | Agency Showcase | Ad creativeMarketing Guru on... why meaningless brand surveys do not matter
30 Mar 2012 | by Will Harris
The heyday of the meaningless survey is over, writes Will Harris, so it's time for marketers to...meaningless surveys for more than 20 years. Will Harris is a former marketing director for Nokia in the UK ...
David Harris: Cannes is the ideal training course for young creatives
10 Jun 2011 | by David Harris, the executive creative director at Wunderman UK
I remember my first trip to Cannes. I was a young creative being rewarded for my work and was taken to lunch by my global creative director who urged me to try the bouillabaisse.
Power 100: 100 to 50
17 May 2011 | by Nicola Clark
marketing director, Will Harris, who moved to the same role at Nokia's South East Asia and Pacific division ...
Marketing's Power 100
26 May 2010 | by Nicola Clark
Marketing's annual list of the 100 most influential people in the industry is the definitive guide to who calls the shots.
Developing a brand performance measure
01 Nov 2002 | by de Chernatony, Harris, Christodoulides
With no universal approach for measuring brand performance, we show how a consumer-based brand measure was developed for corporate financial services brands. Churchill's (1979) paradigm was adopted. A literature review and 20 depth interviews with experts suggested that brand loyalty, consumer satisfaction...
