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Marketing guru: 'Consider restructuring into Foresight, Activation and Hindsight teams'

toward making your leadership look dynamic and contemporary, writes Will Harris....now the buzz-phrase for insight. Should I rename the division? Will Harris: I have made a ...

Think BR: 4G can unlock the creative potential of mobile

Luke Harris, HTML5 developer, 4th Screen Advertising....represents. Apple. It s over to you. Luke Harris, HTML5 developer, 4th Screen Advertising ...

Marketing guru: 'If you're working in marketing for a tobacco company, it's time to leave the country'

leave the country ... or find another unpopular industry in which to work, writes Will Harris....? Will Harris : On my first day as a graduate at an ad agency, I was told I had been allocated three ...

Marketing Guru on... why meaningless brand surveys do not matter

The heyday of the meaningless survey is over, writes Will Harris, so it's time for marketers to...meaningless surveys for more than 20 years. Will Harris is a former marketing director for Nokia in the UK ...

Marketing Guru on... getting your brand metrics spot on

of their job, writes Will Harris. Yet choose carefully, and they can bring clarity to both brand and...Destruction works just as well in office politics as geo-politics. Will Harris is a former marketing ...

Marketing Guru on... the desire to 'go viral'

are options, however, says Will Harris, including a last-ditch attempt to talk your boss down from the...paper. Will Harris is a former marketing director for Nokia in the UK and Asia region. He was the ...

Marketing Guru on... keeping ahead of the youngsters

Will Harris. On the contrary, their hard-earned experience could place them in a stronger position....moment, it will need to. Will Harris is a former marketing director for Nokia in the UK and Asia ...

'Publishers need to think differently and invest'

better. JAMES HARRIS - CHIEF DIGITAL OFFICER, UM EMEA G14 MARKETS - How important is it to ...

Trading places: this week's people moves

Will Harris has left his role as head of marketing for South East Asia Pacific, following the ...

Marketing Guru on... marketing jobs overseas

As the mood of austerity continues to limit marketing budgets in mature markets, Will Harris says.... Will Harris has just returned from two years in Singapore, where he ran Nokia's Asian marketing unit ...

 

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