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Campaign Viral Chart: P&G Olympics ad shared over 300,000 times

directed by Alejandro Gonz lez I rritu, the man behind Nike's 'write the future' World Cup 2010 campaign ...

Digital marketing to be central to England's rugby World Cup

Organisers of England's rugby World Cup 2015 will try and lure rival Rugby League fans while...window in the game for us is the World Cup. It could be possible for us to target rival sports with ...

Carlsberg unveils Euro 2012 app

world's most popular World Cup 2010 app. Features include daily news, live game commentary ...

Heineken apes Diageo and signs major global Facebook ad partnership

League and the 2011 Rugby World Cup. Two of the company's other lager brands, Kingfisher and Dos ...

My Media World: Emily ffrench Blake

everyone, Google bought YouTube and England suffered another World Cup disappointment (so I am told ...

Experimentation with digital outdoor is on the rise

. This all changed during last year's football World Cup, when Nike streamed live comments about England ...

Channel 4 catch-up service scales BR app chart

for the iOs app. The official Rugby World Cup app, in second place, is also demonstraing staying ...

Top 10 Sports Virals of all time

With the 2011 Rugby World Cup kicking off in New Zealand, fans are no doubt bracing themselves for...England's inevitable disappointing elimination from the World Cup, we ve picked our ten favourite sport ...

Viral is dead: long live the new species of online video

World Cup, Nike Football launched "write the future", a three-minute brand spot that was essentially an ...

The effectiveness of UK video campaigns

the Adidas 2010 World Cup campaign were not only thanks to timely and relevant placement of the ...

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