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Opinion: Digital planning can be as powerful as traditional, so why not sing its praises?

the 'World Cup' of the planning art, and the 25 presentations I sat through over two days underlined ...

Football comes to Twitter through Fifa app

addiontal functionality will be added to the site in the run-up to the next World Cup. "We want to take ...

Online ads could boost future of niche sports

Ukraine World Cup qualifier football match online to paying viewers only, in an attempt to generate more ...

Canterbury tops Facebook engagement chart

where they think the Rugby World Cup 2015 should take place. The fan page offers a new competition each ...

Instant messaging

signed a 12-month deal with Yahoo! and Fifa World Cup, which involved Adidas advertising on the Yahoo ...

Analysis: Beijing wins gold with digital coverage

set up, the broadcaster hopes this will be a draw for advertisers at future events like the 2010 World ...

Creative Review: Hugh Boyle, head of digital, Ogilvy Action, BIMA member for six months

football/Love rugby Wunderman By the time this goes to press, Rugby World Cup outsiders, England, will have ...

Orange tempts sports fans to WAP through Rugby World Cup

Orange is using sponsorship of this month's Rugby World Cup to drive uptake and usage of its Orange...15 million customers with SMS and MMS texts featuring a push to the Rugby World Cup portal microsite ...

Betfair looks to multi-channel

of a wider digital campaign to promote its brands in conjunction with the Fifa 2006 World Cup finals....platforms. Betfair claims that its FIFA 2006 World Cup cross-channel marketing strategy was highly effective ...

Ten years of Revolution: How digital came out on top

Coca-Cola.com in 30 countries and 12 languages, with football World Cup promotional activity in stadia, and an ...

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