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2010 World Cup draws 12 per cent less interest than four years ago

HONG KONG - 12 per cent fewer Hong Kongers are interested in the 2010 South Africa World Cup than...official Hong Kong World Cup broadcasters. Of the 28 per cent who are Now TV subscribers, only 10 per cent ...

Anheuser-Busch InBev calls a media agency review in China

's Harbin, the official beer for the 2010 FIFA World Cup in South Africa, launched a digital campaign across ...

Tiger Beer signs Wayne Rooney as brand ambassador for regional football drive

print and television advertisements, will launch at the end of April as the Fifa World Cup football ...

Japanese to shun Beijing Olympics

Citing the FIFA World Cup as a more significant sporting event, 38 per cent of Japanese ...

ESPN Star Sports renews World Cup rights in India

body for football, to broadcast the 2010 FIFA World Cup and other international football events in the..., including the World Cup, and stretches over India, Pakistan, Sri Lanka, Bangladesh, Maldives, Bhutan and ...

Brewer enters ‘beer wars’

Football Championships in Germany, then the 1990 FIFA World Cup in Italy. The Danish beer brand endorsed ...

Heineken reviews Bates

advertising around the Rugby World Cup. Overseas, Bates has handled the launch advertising for Heineken in ...

Survey rebuffs concern of sponsor saturation

, while the NBA and the (football) World Cup are only considered serious by eight and 13 per cent ...

Profile... From grandad’s phonemaker to IP technology

of some sort, perhaps? And didn t the brand sponsor the Fifa World Cup a few years ago? It is the job ...

HK Government promises action on piracy

cases involving the prosecution of several bars in Hong Kong over illegal broadcasting of the Fifa World ...

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