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BrandMAX digest: 'B' is for business as well as for brands

future' campaign managed to hijack attention from official sponsor Adidas at the 2010 FIFA World Cup, it ...

Power 100: 100 to 50

optician's record of using humour in its marketing. A campaign launched just after England's World Cup exit ...

Biggest Brands: Top 100 advertisers 2011

: Digital outdoor gives blue-chip brands pause for thought The General Election and the World Cup were ...

LoveFilm extends Ocado food and film deal to 2012

with Ocado in June 2010 with a pizza promotion that ran during the Fifa 2010 World Cup. Last week ...

The best brands of 2010: choose your winner

official sponsor Adidas as the brand most consumers associated with this summer's World Cup. It also pushed ...

Reinventing marketing: We need to rediscover the real meaning of brand trust

experiment, whether picking stocks to invest in or identifying who is going to win an election or the World ...

PROMOTIONAL FEATURE: Find and target customers in the social media maze

brands prepared for the World Cup in South Africa, knowing that a group of customers are into football ...

What Next in Digital?

for its creative for the World Cup. The fact is that it's more sexy to have the Facebook guy in a ...

Marketing's Power 100

. The FIFA World Cup is a prime opportunity for all brewers to boost sales, but as official beer of the ...

BBC to launch news and sports mobile apps

outside the UK and will include an iPhone app offering World Cup football live coverage and goals on...World Cup. An ITV spokesman said the broadcaster would be announcing its World Cup plans for television ...

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