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Daytona 500 marks 50th year with marketing blitz at Kroger

Olympics ($176 million), and the FIFA World Cup ($103 million). 4 Out of NASCAR s 75 million fans, 40% of ...

Groups partner on cricket-based youth HIV initiative

this year's Cricket World Cup....Cricket World Cup is being held in the West Indies, with the final in Barbados on April 28. David Koch ...

MLS has numerous goals in mind as it banks on Beckham

Super Bowl drew 91 million viewers. However, around the globe, the World Cup final dominates the sports ...

H&K to handle Chelsea Football Club's US effort

has more 2006 World Cup players than any other professional team in the world. Chelsea competitor ...

Markets of tomorrow

global trend is the power of sport. The FIFA World Cup is going on in Germany right now. While this alone ...

Dutch fans help expose Budweiser

On this point, all nations of the world can agree: Nobody wants a lovely day at the World Cup

World Cup prime time to reach US Hispanic, youth populations

The 2006 FIFA World Cup kicked off in Germany on June 9 with 32 teams from around the globe...advancing on to the next round of playoffs. The World Cup, which takes place every four years, was co-hosted ...

All eyes on Germany

While the 2006 World Cup has already become a disappointment to fans in the United States – with...ratings over 2002, when the last World Cup was played in South Korea and Japan. Some of those increases ...

State Farm launches 'Cars' promotion

drivers, and other sports properties like USA Basketball, NCAA, and the World Cup." ...

How to win at the big game

US marketers are targeting an Hispanic audience that will be consumed by this summer's soccer World...McDonald's first became an official World Cup sponsor back in 1994, but it wasn't until four years ...

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