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Sarah Gower: On the starting blocks

chance. She points to the build up for the 2014 FIFA World Cup, saying: 'It doesn't stop. As a brand in ...

Admiral Sportswear calls in Radiator PR to promote high-end fashion line

manufacturing sportswear in 1966, when England won the World Cup. The company was a pioneer of the replica kit ...

The Annual 2011: Top 10 celebrity ads

was unfortunately lacking on the pitch during England's Rugby World Cup campaign. A rare example of a ...

Sky marketer scoops top prize at Brand Event Awards

brand event strategy at a sporting event Flourish Creative Castrol 2010 FIFA World Cup Guest ...

Sector Insight: Sports clothing and footwear

almost static, but in 2010, boosted by events such as the FIFA World Cup, it reached 7% for the year, as ...

Adidas calls pan-Euro pitch for Foot Locker Originals campaign

year's World Cup. The ad featured the dance duo Daft Punk, its brand ambassador David Beckham and ...

Brand of the Year 2011 shortlist

of the England rugby team during the 2011 Rugby World Cup in New Zealand. The brand is considered ...

The rise of the online pop-up shop

fashion week,' he adds. As a further example, he highlights a 90-day bricks-and-mortar World Cup pop-up ...

Nike joins lifestyle battle with women's 'streetwear' collection

at the FIFA Women's World Cup, which is currently taking place in Germany. The final of the ...

World Cup sponsors raise concern over Fifa

Valcke that suggests Valcke believed Qatar "bought" the 2022 World Cup. Valcke has since said he was ...

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