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Brand Manager of the Week: Andy Box

, what would it be? The next World Cup final at the Maracana in Rio. If you had three wishes ...

Carlsberg unveils Euro 2012 app

world's most popular World Cup 2010 app. Features include daily news, live game commentary ...

Pernod Ricard unifies wines under Brancott identity

previous year, due largely to its sponsorship of the 2011 Rugby World Cup in New Zealand. ...

Brand Manager of the Week: Steve Cooper, Marketing director, Feel Good Drinks

was a seat in a corporate box on the halfway line for the 2003 Rugby World Cup final. The worst would ...

Fifa moves to overturn Brazilian beer ban

Football fans must be able to drink beer at stadiums during the 2014 World Cup in Brazil, insists...among the major sponsors of the 2014 World Cup. Fifa general secretary Jerome Valcke is now visiting ...

RFU adopts player focus to tackle media setbacks

marketing approach. She said it had learned a lot from England s World Cup campaign, when the team was ...

Review of the Year: Top 10 marketing mishaps in 2011

, presenting something of a headache to the Rugby Football Union in advance of the 2015 Rugby World Cup ...

The Annual 2011: Top 10 celebrity ads

was unfortunately lacking on the pitch during England's Rugby World Cup campaign. A rare example of a ...

Advertiser of the Year: Stella Artois

World Cup. A novel promotion offered fans the chance to register for a "breakfast pack" complete with ...

Heineken apes Diageo and signs major global Facebook ad partnership

League and the 2011 Rugby World Cup. Two of the company's other lager brands, Kingfisher and Dos ...

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