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Toyota launches YouTube car configurator

Toyota has launched a YouTube-based car configurator, created by Saatchi & Saatchi LA, in a bid to promote its Prius C model to young US consumers who are turned off by standard drop-down, menu-heavy interfaces.

Peugeot targets younger drivers with YouTube push

featuring YouTube sensation dancer Marquese Scott...., Birmingham s Bullring and London s Westfield. Consumers will be encouraged to visit a dedicated YouTube ...

Volkswagen 'don't make up and drive' by DDB Tribal

putting on make up while driving. The film stars YouTube star 'Nikkie', who has more than 150,000

Honda hands online relaunch brief to LBi

consumers in the decision-making cycle". Recent activity from Honda includes the seeding on YouTube of ...

Campaign Viral Chart: April Fools' hat-trick from Google doesn't stop toddler dancing

for 'The Youtube Collection', which claimed to bring the Youtube experience to DVD, was shared 45,601 ...

Nissan launches first short film

(30 March) on Facebook and YouTube, and in cinemas across India. The film is part of the car marque ...

Brand barometer: Luxury cars, which one is most prominent online?

, Twitter, YouTube, etc, in the UK) to find the key online locations of the audience. The identified ...

Ford turns social to crowdsource mobile-vehicle innovations

, comments can be left at the bottom of the YouTube film, via personal blogs, or on the brand s Facebook ...

Omnicom helps Citroën launch online films for DS5

paid-for channels such as YouTube from today (22 February). A special two-minute version will be shown in ...

The seven sins of content marketing

cuckoo.' Six months in, fewer than 20 'Confessions' videos had been uploaded to YouTube; the campaign ...

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