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World ad spend boom

that out of home would maintain its 5.2% of the world’s major-media ad spend over the next three years ...

Internet ad spend booms

The internet now attracts 3.4% of total advertising spend in the UK, after a 52% year-on-year increase in 2004, according a report issued by Starcom.

ZenithOptimedia slashes ad spend forecast

LONDON - ZenithOptimedia has dramatically scaled back its forecast for ad spend next year...Unveiling its global ad spend report today, Zenith said "it is now clear" that the ad market is in ...

UK ad spend to rise

UK ad spend is set to rise by 4.3% in real terms this year, fuelled by rapidly growing broadband...The 4.3% forecast, which for the first time includes internet ad spend, is 0.3 percentage points up ...

Carat boosts ad spend forecast

, Carat said ad spend would be up 7.2% in 2006 and a further 7.4% in 2007. In the US, it anticipates ...

Vital Stats... Online ad spend

Online ad spend was up 65.6% to £1.4bn last year. The IAB claims the market is now more than twice ...

Britvic doubles Tango ad spend

its ad spend to pounds 9m this year, will spend pounds 3m on a TV campaign created by HHCL s ...

Washroom ad spend up 30%

LONDON - Media spend on washroom advertising is up 30 per cent in the past year, according to operator owner Admedia.

Con Ed defends ad spend

NEW YORK: Faced with fierce criticism from a local politician, Con Edison is standing by its decision to run hundreds of thousands of dollars worth of advertisements after last summer's lengthy blackout in Queens.

Annual ad spend up 2.1%

Advertising expenditure in the UK rose by 2.1% in 2005, according to figures from the Advertising Association.

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