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MEC's Tong talks mobile apps and advertising

01 May 2012 | by Nick Batten

mobile apps present a great opportunity for innovative advertisers....Speaking to CNBC, Tong admitted that the majority of revenue from successful apps came from ...

Fanta readies 'chase the taste' campaign

09 Mar 2012 | by Loulla-Mae Eleftheriou-Smith

mobile apps. The app will also give teens the opportunity to win a three-night stay in the Fanta House ...

Lynx 'the chain' by BBH

01 Feb 2012

apps, "Anarchy Matchmaker" and "Kissing Chaos", which will launch in South America this week, and roll ...

Lynx unleashes the chaos for both sexes

01 Feb 2012 | by Loulla-Mae Eleftheriou-Smith

directors David Kolbusz and Dominic Goldman. BBH has created two Facebook apps to support the campaign ...

Sector Analysis: Television in 2012

25 Jan 2012 | by Mike Fletcher

in Zeebox's functionality being incorporated into BSkyB's mobile apps, but it also allows Zeebox the ...

We7 targets mainstream radio with debut TV campaign

30 Nov 2011 | by Sarah Shearman

service offers and also promotes its various mobile apps. The campaign, which was co-produced in house ...

Back to basics

10 Nov 2011 | by Sheree Hellier, Institute of Direct and Digital Marketing

extinction. Successful publishers are transforming their content creation approaches (think apps, think iPad ...

Catching up with consumers

10 Nov 2011 | by Jeremy Garner and Mark Brown, Weapon7

continues to fragment, the more technology evolves and consumers divide their time between devices, apps ...

Adwatch (Aug 24) - Top 20 recall: Match.com finds it Match moment

24 Aug 2011 | by Colin Jones, Creative director, Brave

presumably addresses competition from Facebook-based apps like Zoosk and sites such as ClickTonight.com ...

Doritos 'dip desperado' by AMV BBDO

06 Jul 2011

, without wasting Doritos in the process, by playing a free game through Facebook, Android or iPhone apps ...

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