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Getting behind the IAB figures: Media experts on the rise of mobile

packages and the rapid rise of apps and social media have simply made mobile devices a more attractive ...

Mobile adspend soars 157% as FMCG and retail brands follow consumers

company comScore claims are the 58% of Britons accessing content via apps or the mobile internet each ...

Lynx 'the chain' by BBH

apps, "Anarchy Matchmaker" and "Kissing Chaos", which will launch in South America this week, and roll ...

Lynx unleashes the chaos for both sexes

directors David Kolbusz and Dominic Goldman. BBH has created two Facebook apps to support the campaign ...

Interactive: Twelve ideas for 2012

, stating: 'Higher shopper expectations, the dawn of tablets and apps, and the rise of cheaper ...

Colgate promotes oral health with £1m marketing push

. Interactive apps will test consumers' oral healthcare routine and offer advice and visitors will be able to ...

A digital future: The new Pepsi challenge

- in March, for the first time, apps from Apple's App Store outsold the amount of music purchased in ...

Dove deodorant launch bolsters beauty appeal

websites, apps, display ads and social media activity. Dove launched its 'Campaign for real beauty' in ...

The Year Ahead

in store, from 'apps with eyes and ears' to a resurgence in ethical shopping...., it is predicted that mobiles will be the main way to access the web globally. The apps success ...

Top 10 marketing moments of 2010

that some of its most popular apps were passing on members personal details to advertisers. The ...

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