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Mobile adspend soars 157% as FMCG and retail brands follow consumers

company comScore claims are the 58% of Britons accessing content via apps or the mobile internet each ...

Fanta readies 'chase the taste' campaign

mobile apps. The app will also give teens the opportunity to win a three-night stay in the Fanta House ...

Interactive: Twelve ideas for 2012

, stating: 'Higher shopper expectations, the dawn of tablets and apps, and the rise of cheaper ...

Boots seizes top spot in BR app chart

by Ustwo , with non-commercial branded apps removed. ...

Innocent to launch 'Healthy New Year' on-pack promotion for smoothies

purchases of Innocent smoothies, health and fitness apps, and free day-passes at Virgin Active gyms. The ...

Helen Edwards on Branding: Make my brand

expectations, the dawn of tablets and apps, and the rise of cheaper, more-advanced web technologies. Some ...

Resist the 'marketing handbag', says Fielding

of apps, there's a person who will decide whether to buy your product or not." Brands owned by ...

Cadbury bites into BR app chart

apps removed. Follow @danfareyjones on Twitter ...

Innocent Kids launches apps for children

Innocent Kids, the children's drink range, has launched an iPhone and iPad app featuring a banana-themed game, specifically for its young customers.

Doritos 'dip desperado' by AMV BBDO

, without wasting Doritos in the process, by playing a free game through Facebook, Android or iPhone apps ...

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