Tesco pushes virtual clothes in small London stores
25 May 2012 | by Matthew Chapman
Tesco has partnered augmented reality platform Aurasma to bring virtual window shopping to its
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Search results for "augmented reality"
Subscribe to our RSSWere you hoping to find a job, event, or A-list entry? Search for ""augmented reality"" again in:
Jobs | Agency Showcase | Ad creativeAurasma head Martina King departs amid HP turmoil
25 May 2012 | by Matthew Chapman
Martina King, the managing director of augmented reality platform Aurasma, is believed to have...27,000 jobs . Augmented reality platform Aurasma is increasingly gaining traction in print and ...
Let's get serious
17 May 2012 | by Tim Dunn, Isobar Mobile
manuals on to tablets, and brands from Kraft to Heinz are using tools such as augmented reality to ...
Shopping for brands
17 May 2012 | by Gavin Crouch, JWT London
also applies to augmented reality, where brands urge consumers to scan and overlay a 3D experience ...
FindaProperty and Halifax launch home finder app
08 May 2012 | by Matthew Chapman
Augmented reality technology integrated into the app allows homebuyers to view properties ...
Wagamama installs Blippar technology for diners
03 May 2012 | by Sarah Shearman
Wagamama, the restaurant chain, is using Blippar's augmented reality technology in a campaign to
Campaign Viral Chart: Dramatic surprise at the top of the chart
13 Apr 2012 | by Ben Hall
row. Its ad for augmented reality project, "project glass" rose through the chart from fourth last ...
Budweiser beer mats link fans to FA Cup
12 Apr 2012 | by Loulla-Mae Eleftheriou-Smith
The Man of the Match app uses augmented reality implemented by Aurasma to bring the trophy to life ...
Bulmers launches Perfect Pint AR activity
05 Apr 2012 | by Loulla-Mae Eleftheriou-Smith
Bulmers, the cider brand, is launching an augmented reality marketing campaign tomorrow (6 April
Shop Direct in push to link print to digital marketing
03 Apr 2012 | by Matthew Chapman
Shop Direct aligning its print catalogue and burgeoning online business by integrating augmented...planning to introduce augmented reality content across its entire brand portfolio. Gareth Jones, group ...
