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Let's get serious

17 May 2012 | by Tim Dunn, Isobar Mobile

manuals on to tablets, and brands from Kraft to Heinz are using tools such as augmented reality to ...

Shopping for brands

17 May 2012 | by Gavin Crouch, JWT London

also applies to augmented reality, where brands urge consumers to scan and overlay a 3D experience ...

Interpublic outdoor specialist IPM rebrands to Rapport

16 Apr 2012 | by Maisie McCabe

to provide new advertising techniques such as augmented reality and Near Field Communications. The ...

My Media Week: Sean King

11 Apr 2012 | by Mike Fletcher

day looking at the latest augmented reality platforms, Blippar and Aurasma, that we are going to be ...

School Reports 2012: Mindshare

02 Apr 2012 | by Staff

Mindshare has created an augmented reality campaign for Lynx - decided to put its media account up for pitch ...

Transparent life: Fusing our digital and physical selves

16 Feb 2012 | by Mel Exon

publicity-hungry offspring, AR. Ah yes, augmented reality, which, until very recently, has had to work hard not to ...

My Media Week: Mark Halliday

01 Feb 2012 | by Hayley Pinkerfield

campaign. I get back to assemble a few slides on the future of consumer-facing augmented reality for ...

The Year Ahead For ... Creative Agencies

12 Jan 2012 | by Alison Hoad

being developed where you can browse and try on items on a moving augmented reality 3D version of ...

The Year Ahead for ... Creativity

12 Jan 2012 | by Nick Gill

to tech in the past few years is that creative people are finally using it. Motion sensor, augmented ...

The industry speaks: what will 2012 mean for media?

04 Jan 2012 | by Mark Banham

apace. We expect new areas such as m-commerce, rich media, video messaging and augmented reality ...

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