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HP to cut 27,000 jobs in next two years

augmented reality technology that is becoming prevalent in print and outdoor advertising. The Aurasma ...

Public awareness of NFC yet to take off

; Quick Response (QR) codes; Bluetooth; augmented reality; mobile payments; barcode scanners; and visual ...

School Reports 2012: Mindshare

Mindshare has created an augmented reality campaign for Lynx - decided to put its media account up for pitch ...

Brand barometer: Social media performance of Starbucks

an updated version of 'My Starbucks Reward'. FEBRUARY Augmented reality made a return ...

Digital Leagues 2011

discounts accessed by a simple interface. Aurasma Augmented reality technology, which attaches digital ...

Augmented reality and sales conversions

Augmented reality increases sales conversions and perceived price points of products, writes Matt...We recently launched a new report, Sales Technology: Selling With Augmented Reality, and did ...

Digital Leagues 2010

technology - such as augmented reality, digital editing and digital production - which is reducing the cost ...

Using mobile for successful and innovative comms planning

, such as augmented reality, to really break through. Media Meshing is breathing new life into old ...

Revolution of the real world shopping experience

the UK, Selfridges experimented with an augmented reality magic mirror that super-imposed Tissot ...

Digital Agency League Table 2009

through Iris Digital. Augmented reality, which, for example, enables consumers using a webcam to try on ...

 

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