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Tatler partners with Zappar for Diamond Jubilee augmented reality issue

Condé Nast is celebrating The Queen's Diamond Jubilee with a special augmented reality issue that

Universal Pictures and Aurasma launch new augmented reality app

Film studio Universal Pictures UK is launching a free app with augmented reality platform Aurasma...Aurasma-enabled augmented reality sleeves have achieved this, by bringing the magic of our movies into the palms ...

Absolut Vodka launches augmented reality app

Absolut Vodka is launching an iPhone and iPad app that uses augmented reality to take users on a...downloading the app, users must scan an augmented reality code, which can be found on the specially created ...

CSL promotes augmented reality app through TV ad

CSL, the sofa specialist, is launching an augmented reality iPhone app as part of a £1.5m ad...can be happy with the size, colour and style. The app uses augmented reality to allow customers to ...

Tesco to free up shelf space with augmented reality trial

Tesco is trialling augmented reality technology in its stores and online offering as it looks to...augmented reality into the everyday shopping experience. Augmented reality-compatible computer terminals ...

Augmented reality and sales conversions

Augmented reality increases sales conversions and perceived price points of products, writes Matt...We recently launched a new report, Sales Technology: Selling With Augmented Reality, and did ...

Spurs readies augmented reality app

The Premier league club has hailed the technology as revolutionary. The augmented reality ...

Tesco mixes augmented reality into Price Drop push

Tesco is piggybacking mobile content on a big print and outdoor campaign intended to bombard consumers with its £500m Big Price Drop initiative.

Cadbury unveils augmented reality Spot V Stripes game

Kraft is using augmented reality technology, which allows users to take part in a digital game when

Lynx turns to outdoor augmented reality

Unilever brand Lynx has used augmented reality "angels" on digital outdoor sites in London and

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