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Aurasma head Martina King departs amid HP turmoil

Martina King, the managing director of augmented reality platform Aurasma, is believed to have...27,000 jobs . Augmented reality platform Aurasma is increasingly gaining traction in print and ...

Think BR: A shopper's paradise

a pound, augmented reality (AR) apps will allow us to see how that new sofa will look in our living ...

IAB ENGAGE: We are moving into web 3.0 era, says IAB's Phillipson

codes on its labels at point of sale to provide augmented reality recipes. "It would seem like ...

Appointment to view: Volkswagen adopts AR for Beetle billboard stunt

Volkswagen Canada has used augmented reality (AR) to bring its outdoor advertising to life, showing

Augmented reality and sales conversions

Augmented reality increases sales conversions and perceived price points of products, writes Matt...We recently launched a new report, Sales Technology: Selling With Augmented Reality, and did ...

Think BR: Who dares wins

home (DOOH), using gamification, gesture based interactions, augmented reality, live tweeting and ...

Wetherspoon in push for special offers mobile app

Ogilvy Action has created a mobile augmented reality app, called Wetherspoon Unlocked, which ...

Got Milk? combines with superhero film for online game

action hero movie 'The Green Lantern' to create an online augmented reality game.

String lands IAB's inaugural Artvertising Award

Augmented reality specialist String picked up the IAB's Artvertising Award last night, part of the...specifically curated art works. String Augmented Reality used a standard MPU ad size as the canvas, with the ...

CREATIVE STRATEGY: Let's raise our glasses to a witty press ad from Fairhills

films. Internal comms. TV ads. Websites. Augmented reality. Experiential stunts. You name it. But does ...

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