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Barclaycard, Burberry, Kraft Foods, Universal Music UK, Xbox: Who should be digital marketer of the year?

technologies. Working with technology firm Blippar, Cadbury recently used augmented reality technology on its ...

Augmented reality and sales conversions

Augmented reality increases sales conversions and perceived price points of products, writes Matt...We recently launched a new report, Sales Technology: Selling With Augmented Reality, and did ...

Field marketing - Brands go back to the shop floor

mobile ads, augmented reality and mobile commerce will continue to grow in importance in-store ...

Power 100 Nxt Gen: Kate Rydings Unilever Q&A

: Augmented reality, I think they [digital agencies and suppliers] really push it but I have yet to see it ...

Lynx turns to outdoor augmented reality

Unilever brand Lynx has used augmented reality "angels" on digital outdoor sites in London and

The best brands of 2010: choose your winner

technology in 2010, with augmented reality kiosks showing potential buyers what its products will look like ...

Marketing's Power 100

Marketing's annual list of the 100 most influential people in the industry is the definitive guide to who calls the shots.

Digital Agency League Table 2009

through Iris Digital. Augmented reality, which, for example, enables consumers using a webcam to try on ...

Augmented reality turns breakfast cereal into a 3D games console

latest augmented reality campaign, to promote the animated film 'Arthur and the Revenge of Maltazard'.

Daily Makeover: now you can apply your mascara online

users have access to webcams. In June Glasses Direct launched an augmented reality app which lets users ...

 

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