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Clarks launches AR campaign for Spring collection

Footwear brand Clarks is launching its first ever augmented reality campaign at the end of the

Field marketing - Brands go back to the shop floor

mobile ads, augmented reality and mobile commerce will continue to grow in importance in-store ...

The best brands of 2010: choose your winner

technology in 2010, with augmented reality kiosks showing potential buyers what its products will look like ...

Reality's new dimension

Greetings card-maker Hallmark is set to become the latest brand to use augmented reality (AR) to ...

Marketing's Power 100

Marketing's annual list of the 100 most influential people in the industry is the definitive guide to who calls the shots.

Tissot debuts augmented reality campaign for latest range

LONDON - Tissot will incorporate augmented reality into its latest advertising campaign allowing...augmented reality, this technology platform seamlessly integrates into a brands business strategy, enabling ...

Luxury brands focus on digital retail experience

Developments such as augmented reality, which can offer users a life-sized 3D view of products ...

TAG Heuer launches augmented reality demo

LONDON - TAG Heuer is to become the first watchmaker to launch an augmented reality application on

Digital Agency League Table 2009

through Iris Digital. Augmented reality, which, for example, enables consumers using a webcam to try on ...

 

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